Insights & stories
Journal
Design thinking, project case studies, and sourcing guides from the studio.
Launching soon
Our first posts are in progress, anchored by the flagship project case study. Subscribe below to be notified when we publish — the first post will be a full room-by-room walkthrough of our Peoria home project.
Case study
Designing a brand-new Shea home in Peoria, room by room
A full walkthrough of our flagship project — from blank builder-grade rooms to a desert-modern home office and great room. Every decision, source, and lesson documented.
Design education
Desert-modern / quiet luxury: the look explained
What does "quiet luxury" actually mean in a Phoenix new-build? We break down the aesthetic — the materials, the proportions, the restraint — and show how it translates to a real home.
Design education
How to make a brand-new build feel custom (not builder-basic)
Builder-grade finishes are a starting point, not a destination. Here is how we layer in warmth, texture, and personality to make a new house feel like a home.
Sourcing
Outlet vs. trade: how designers actually source furniture
The two-tier sourcing model we use on every project — and why the best rooms blend both. A behind-the-scenes look at how we find pieces that feel collected, not catalog-ordered.
Design education
Furnishing a great room: layout, scale, and the pieces that matter
The great room is the most important room in a new-build. Get the rug wrong and nothing works. Here is how we approach layout, scale, and the anchoring pieces.
Project spotlight
The home office that actually works on video calls
Steel-and-glass doors look stunning. They also have acoustic implications. Here is how we designed our flagship home office to look great and function for a professional who is on camera every day.
Design education
Window treatments that make a room feel like a hotel
Ripple-fold drapery is the single highest-impact upgrade in a new-build. Here is why, and how to specify it correctly.
Resources
New-build buyer's furnishing checklist
Everything you need to furnish a new home, in the order you need to think about it. Download the checklist and use it as your roadmap.
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